Our initial challenge was the redesign of the brand, website and stationery, but we ended up making a new positioning, mapping the target audience and points of contact of the brand, slogan, graphic materials and possible communication strategies to support the sales team.
SafeCap® is a complement that reinvents the way you pack and consume soft drinks for example, serving as both a protective barrier (more hygiene) and a powerful marketing tool.
Client: Companhia Brasileira de Embalagens
Planner: João F. Saddock
Creatives: João F. Saddock, Giancarlo Zilli e Denilson Pucci
Copywriting: Giancarlo Zilli e João F. Saddock
Art Director: Denilson Pucci
Script: Giancarlo Zilli e João F. Saddock
VFX: Junior Engel
V.O.: Edu Luke
WebSite: Silvano Gurski